Nespresso - Channel Pages
2021
Agency:
Astound Commerce
Team:
2 People -
Sr. UX designer (me),
Sr. UI designer
About Nespresso:
Nespresso brings luxury coffee and espresso machines straight from the café and into your kitchen.
Engagement Description:
Nespresso was a retainer client of Astounds and would frequently come to us with new ideas and initiatives aimed at improving the site.
Overview
This project was for Nespresso’s Professional side of their business, the B2B side of their site. The ask was to refresh their channel pages that currently get very little page views and to try to better “speak” to their customers based upon their specific channel needs. The professional side of Nespresso has three main channels: office, hospitality/hotel, and restaurants/fine dining.
Since the machines being offered was roughly the same for each of the channel our goal was to highlight how each machine was the right for each user’s channel specific business needs. We also wanted to highlight and include messaging around their coffee, sustainability and their recycling program, as well as their business services.
Wireframes
The following screens were designed mobile first, for a screen size of 375x667.
Methodology
The thought process that went into each module.
I wanted to highlight that Nespresso was more than just a solution for coffee, but also a way to show appreciation to employees and clients. It also fosters a friendly office environment. I added an area to highlight the further reaching benefits.
Each channel had specific areas to showcase, each with different machine recommendations. Users could tap/click in each section to learn more about why each recommendation was the right fit for the area.
This section spoke to the quality of their machines and allowed users to explore the details that sets Nespresso machines apart from their competitors. Users could tap/click on the hot spots to learn more about the technology that powered these machines.
Because Nespresso machines brewed more than just hot coffee, It was important to showcase the wide range of drinks the machines could create.
The capsules themselves are not only visually interesting but also pack in some unique technology compared to their competitors. This module was relatively simple but allowed users a better understanding of Nespresso's capsules.
Nespresso has plenty of flavors to choose from. I wanted to show the wide range of types while allowing users to filter down via familiar groupings.
Final Design
Design by Carissa Lancaster
